merlin dentifrices pvt ltd, the proud owner of merlin, a brand with excellence in Indian toothbrush industry is a part of the Targett group of companies. Commemorating a quarter-century in the Indian Toothbrush industry, the foray began in June, 1986 at Baroda, Gujarat. Founded by Prafull Goradia, the group services a third of Indiaâs requirement of toothbrushes at 400 million pieces annually. Toothbrushes are manufactured for various brands under exclusive conditions in independent plants. State-of-the-art machine lines are applied to manufacture the product entirely in-house. From Moulding of the toothbrush handles to Bristling them and Packaging the final product. Quality systems comprehensively circuit the operations. Quality with competitiveness and confidentiality comprise our corporate cornerstone.